12. Better than isn’t good enough

“Most businesses still conceive of superiority as being “better than” a cohort of immediate, familiar competitors. Prepare for disruption: the bar of success has just been knocked into the next galaxy. Constructive Capitalist aren’t merely seeking to be just a tiny, incremental bit “BETTER THAN” rivals in yesterday’s terms—because it ISN’T GOOD ENOUGH to create a constructive advantage. They are fundamentally redefining what success means, to encompass mattering most to people, communities, society, and future generations. When a Constructive Capitalist comes to town, good enough isn’t good enough – and often being “better than” in yesterday’s terms is a downright disadvantage.”