11. Better is better
“In the 20th century, worse was often better. What was better for the bottom line was usually worse for people, communities, and society. In the 21st century, the tables are turning. BETTER IS BETTER. Constructive capitalists earn higher quality profits by creating value that accrues to people, communities, society, the natural world, and future generations alike – instead of harming them by shifting costs to them or borrowing benefits from them. In turn, they’re beginning to render industrial age rivals who can only create thin value uncompetitive, unconstructive, and just plain irrelevant.
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