9. OUTCOMES, NOT INCOME

“20th century capitalists seek income first, last, and always. 21st century capitalist know that the work they do, the stuff they sell, and the words they say are all economically meaningless unless it has resulted in tangible, positive OUTCOMES that enhance the will-being of people, communities, society, and future generations—NOT just if it earns near-term INCOME. Meaning is the key to breaking through the glass ceiling of superficial, skin-deep “differentiation”, and instead making a difference. Think of it as the cherry on the double fudge triple chocolate sundae of thick value.”